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The Women

Swedish ELLE's Fashion Editor Jenny Fredriksson: “I’m fearless in trying new trends”

Swedish ELLE's Fashion Editor Jenny Fredriksson: “I’m fearless in trying new trends”
Dreaming about a job in fashion? Jenny Fredriksson is living the dream at one of Sweden’s most prestigious fashion magazines, Elle. The world renowned brand is nothing like ”the devil wears Prada”, according to the Fashion Editor who has spent more than a decade in the world of fashion. On her ring finger her mumbaistockholm wedding rings glimmer: a custom Solitaire with an 0.85 CT diamond, and a Jade Petite Ring.  Continue reading

The talented ballerina in a white turban - Kundalini Yoga Teacher Nicole Hedman: “Let go of perfection”

The talented ballerina in a white turban - Kundalini Yoga Teacher Nicole Hedman:  “Let go of perfection”
Nicole Hedman is an incredibly talented ballerina that has travelled the world together with the Australian Ballet, before finding the love of her life (well the second love if you count her first, dancing) and settling down in Sweden. An injury forced her to rehab with Kundalini Yoga – something that changed her life forever and has continued to do so. Continue reading

ELLE's fashion editor: A wedding in Paris

ELLE's fashion editor: A wedding in Paris
Having a spring wedding in Paris might be the perfect way to celebrate your love for each other. Why not make it a tête à tête with only the two of you invited? The fashion editor Jenny Fredriksson at the prestigious magazine Elle, decided to tie the knot in one of the most romantic cities in the world. Continue reading

Sara Aasum Hultberg: ”Life is short… eat dessert first.”

Sara Aasum Hultberg: ”Life is short… eat dessert first.”
Sara Aasum Hultberg, at the age of 28 she is pastry chef at one of Sweden’s top restaurants. She has written a cookbook, managed a bakery in New York and won the prestigious competition "Swedish Pastry Chef of the year". But it is all about the freedom to create and a constant desire to evolve that moves her forward. Continue reading